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This story is from September 10, 2008
The 'naked women' effect!
Naked women make men blind to high prices, says a scientific research
Naked women make men blind (Getty Images)
Advertisers haveknown this all along, but now it is scientifically proven: men who are exposedto naked women stop paying attention toprices.
According to a reportTuesday by Flemish broadcaster VRT, a study by the University of Leuven found aninverse relationship between testosterone levels and price awareness amongmales.
The "naked women" effectis particularly strong among machos, the studyfound.
"Machos usually tend tobe tough negotiators, but advertisements featuring naked women turn them intogullible sheep," said Siegfried Dewitte, a professor of economics who carriedout the study.
The study alsofound a similar effect on women exposed to scantily-clad men. However, it alsofound that women generally tend to be more sensitive to the touch, rather thanto such visualstimuli.
According to Dewitte,the message for shopkeepers is clear: if you want to sell more products, put upa sexy picture in your shop.
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